Adaptation and Perception: Media Convergence

mk_mmf_logo_rgb_transp3.-5.12.2015: Adaptation is a key concept in the context of media convergence of story worlds and transmedia storytelling. The classical model of adaptation studies, which focuses on the relationships between book and film, has been reformulated in the past ten years to include more aspects of media convergence and participatory culture. The passive consumer has been replaced by the produser, the prosumer, the fan – all of them standing in for a conceptualization, which ties in with the intersection and interaction of producers and consumers. Perception plays a cardinal role in this new media matrix where contents flow easily through multiple channels connecting different technological platforms: laptops, tablets, and smartphones have replaced the traditional interfaces of page and screen, while at the same time enabling participation and creativity, for instance through different apps, as well as opening up new avenues for recording and producing media. This conference has two main objectives: it aims to explore and assess perceptual under-pinnings and perceptual changes involved in the reception and/or production of adaptations in media convergence. In addition, the conference sets out to investigate the empirical aesthetic research into the perceptual foundations of the human body and mind with special focus on aspects of poetics, linguistics, neurobiology, and psychology.



International Conference, 3.-5. December 2015

 im Atrium Maximum, Alte Mensa, JGU



Die Anmeldung zu Konferenz (bis zum 30. November) erfolgt via Mail an:


mail Kontakt

PD Dr. Pascal Niclas
Institute of Microanatomy and Neurobiology
University Medical Center
Johannes Gutenberg University
Langenbeckstr. 1
D 55131 Mainz
Tel. +49 (0) 6131 17-5226
Fax +49 (0) 6131 17-8073


Prof. Dr. Sibylle Baumbach
Department of English
University of Innsbruck
Innrain 52d
6020 Innsbruck


Prof. Dr. Dan Hassler-Forest
Department of Media and Cultural Studies
Utrecht University
Muntstraat 2a 3512 EV Utrecht
The Netherlands


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